Why Is SEO Important To Your Website (And Business)?

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So you had your website designed. You created a bunch of content to put on it.  You had photographers and graphic artist do beautiful work.  Your website looks gorgeous.

Then you press the publish button.

What happens next?

If your website is like most… probably nothing.  That’s because nobody knows you have a website.

So how do you get people to your website?  One of the best ways to get visitors is by showing up in Google searches when people are looking for what you have to offer.

That’s why I want to take the time to explain to you how to show up in Google and other search engines.

What Is And Why is SEO Important?

Well before we answer the question, “why is SEO important?” we must first answer the question, “what is SEO?”

What Is SEO?

SEO stands for Search Engine Optimization. The simple way to look at SEO is to think of it as a way to have you website show up in search engine results like from Google, Bing, Yahoo, and others.

There are two types of SEO… and both are important.

  • On-page SEO
  • Off-page SEO

On-page SEO is basically like following a set of rules when building content for website.   These rules help you optimize your website so that when search engines crawl it, they know what what your website pages are all about.

Off-page SEO is what you do away from your website. Whenever another web page links to your website, it is called a backlink.  Off-page SEO consists mostly of building lots of these backlinks to your website… and these backlinks tell search engine like Google that your website has cool information and others should see it.

So Why Is SEO Important?

Let’s think of it it this way: search engines serve millions of people.  These people are trying to find answers to their questions.  So how does a search engine know how to rank content in the search results, and ultimately show up in the top three results?

That’s where SEO helps your website.

When you use SEO to help your website show up higher in the search results, it helps increase the number of people arriving to your website.

SEO is important because of the following:

  • Most people don’t look beyond the top five choices that are given by a search engine.  If you are not in the top five chances are you’ll get very little search traffic.
  • SEO also makes it easy for visitors to get to your website.  They don’t have to bookmark your website to return.
  • People trust search engines.  Therefore being towards the top of search results helps make your more trusted.
  • SEO helps put you ahead of the competition.  It gives the perception that your business is more established than others.

The Benefits To Your Website And Business

Cost Effectiveness.  SEO is a cost-effective marketing strategy.  It targets those who are actively looking for products and services. This will make your website and business standout from others.

Brand Awareness.  Having your website on top of the result pages translate to more exposure of your website. The more pages and content you rank high in the search results, the more opportunity for people to see your content and learn about your brand.

Increased Site Usability.  SEO makes your site navigable for your users.  This will make it easier for the users to find information easier.

Final Thoughts About Why Is SEO Important

SEO is an important marketing strategy that you should consider for your website.  There are so many advantages that can help you stand out from the competition.

Now that you know the answer to “why is SEO important,” get started with SEO today.  Learn how to get your website to rank high in search engine results. And then watch your business grow from the results.